swimsuitsforall Unveils First Plus Size Model Celebrating Her Curves in Sports Illustrated Swimsuit Edition

swimsuitsforall Ushers In Curvy Girl Era With Plus Size Model Ashley Graham Flaunting Her #CurvesInBikinis In Sports Illustrated Swimsuit Edition

NEW YORK--()--swimsuitsforall, an online swimsuit retailer for curvy women, is unveiling its new #CurvesInBikinis ad campaign in the pages of Sports Illustrated’s Swimsuit Edition marking the first time that a plus size model celebrates her curves in the highly anticipated annual issue.

“swimsuitsforall helps women feel confident and sexy in swimsuits and I am so thrilled to be a part of the #CurvesInBikinis campaign!”

The campaign, which hits newsstands on February 9, 2015 features model Ashley Graham in a string bikini from swimsuitsforall’s Swim Sexy line as she flaunts her assets while an awe-struck man flips for her body. The campaign’s launch signifies the beginning of the Curvy Girl Era that celebrates women owning their natural and curvaceous bodies and men loving every sexy curve. Follow #CurvesInBikinis to participate in the conversation and share photos and support for curvy bodies.

“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis,” says Ashley Graham. “swimsuitsforall helps women feel confident and sexy in swimsuits and I am so thrilled to be a part of the #CurvesInBikinis campaign!”

The ad campaign also includes a digital video that will be released on February 9, 2015. A clip has been circulating online and already received nearly 75,000 views.

swimsuitsforall has been at the forefront of the body acceptance movement and celebrating curvy women since 2005. The brand’s sexy swimwear, innovative ad campaigns and influencer collaborations have elevated the conversation around what it means to be confident and feel sexy in a swimsuit. Just last year, swimsuitsforall’s “Sexy at Every Curve” campaign, which recreated the Sports Illustrated Swimsuit Edition cover shot with curvy models, sparked a national conversation in support of curvy women feeling confident in their swimsuits, and this year the brand is making an even bigger splash.

Today there is growing enthusiasm for the curvy, natural body type. Celebrities are flaunting their curves, major fashion labels are signing curvy models alongside thinner counterparts and Instagram is awash in images of confident curvy women.

“Tastes and body types change over time and curves have never been more ‘in’. There is no better way to celebrate and show off than by donning a bikini. When the #CurvesInBikinis ad in Sports Illustrated is released, the world will be watching and they’ll like what they see,” says Moshe Laniado, CEO & President of swimsuitsforall.

The suits featured in the campaign are from the swimsuitsforall Swim Sexy line and will be available through swimsuitsforall.com and select retail partners. Join the conversation at #CurvesInBikinis.

About swimsuitsforall

swimsuitsforall makes shopping for a swimsuit just as enjoyable as being in one. Known for their unique perspective on swim lifestyle, swimsuitsforall has been the leader in swimwear for curvy women since 2005 by providing quality swimwear with superior construction, expert fit, and innovative design. The online retailer vows to eliminate swimwear-shopping dread and get you into the swimsuit that will best fit and flatter your unique body and personality. swimsuitsforall believes some of the most memorable times in our lives are spent wearing a swimsuit — by helping make those experiences better, happier, and accessible swimsuitsforall is making the world a better place to swim.


Nike Communications
Allison Dent, 612-655-2212

Release Summary

swimsuitsforall is unveiling its new #CurvesinBikinis ad campaign in the pages of Sports Illustrated’s Swimsuit Edition.