Sony CIS Partners with Netsertive to Launch Local Digital Marketing Program

Sony Helps U.S. Custom Integration Diamond Dealers Capture Local Market Share, Drive Digital Consumers into Stores

MORRISVILLE, N.C.--()--Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced that Sony launched a digital marketing program powered by Netsertive for its partner network starting with its CIS Diamond Dealers. Qualified Audio/Visual (A/V) retailers in the U.S. will utilize Netsertive’s platform, which enables Sony to drive qualified customers to local businesses, while at the same time increasing brand visibility online.

“We are excited to partner with Sony as they work to empower their local retailers.”

Participating businesses receive digital campaigns tailored to their local markets including Internet search, display and mobile assets designed to attract qualified buyers. Through localized campaigns, businesses are able to track results in real-time in Netsertive’s technology platform. Additionally, Netsertive will provide turnkey implementation, reimbursement assistance and complete accountability throughout the process.

“What attracted us to launch a digital marketing program with Netsertive for our dealers was the fact that Sony’s message is delivered at a local level, ensuring brand compliance,” said Frank Sterns, VP A/V Specialty/Custom Integration Channel, Sony. “It’s important to bring brands and local businesses together in this digital age and Netsertive’s platform enables us to support those businesses while driving higher conversion rates.”

“Today’s consumers are making buying decisions online long before they walk into a brick-and-mortar retailer. If brands and their local businesses aren’t visible online, they are missing out,” said Brendan Morrissey, CEO and co-founder, Netsertive. “We are excited to partner with Sony as they work to empower their local retailers.”

The localized campaigns for Sony A/V retailers and Custom Integrators focus on the following product lines: 4k Ultra HD Televisions, 4K Ultra HD Front Projection Systems, ES A/V Receivers and High Resolution Audio Players. Each will employ targeted display ads, site retargeting ads, search marketing and call tracking, to attract quality shoppers to local stores. Campaigns will also include Netsertive’s dynamic landing page technology, which injects brand-approved content into local businesses' websites on-demand to enhance searchability and drive conversions. Interested dealers can contact a Sony or Netsertive representative for more information at www.netsertive.com.

About Netsertive

Netsertive's digital marketing intelligence platform brings brands and local businesses together to win local customers. Netsertive's proprietary learning engine combines the company's deep industry experience with the collective knowledge of its extensive network of automotive, major appliance, furniture, consumer electronics, dental and eye care customers to deliver unprecedented campaign speed, performance and value. A Google Premier SMB Partner, Netsertive drives local marketing success from campaign enablement through execution. Additionally, Netsertive partners with brands in their co-op marketing efforts to ensure local brand compliance, seamless campaign execution and reimbursement of local dealers. Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Netsertive was named 2014 Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine's 500 fastest-growing private companies. Additional information about Netsertive is available at www.netsertive.com.

About Sony

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service.

Sony is noted for a wide range of consumer audio/visual products, such as the BRAVIA® 4K Ultra HD, 3D and high-definition televisions, Cyber-shot® compact cameras, Alpha Interchangeable Lens Cameras, Handycam® camcorders, high-resolution audio products and portable audio products. Sony is also a leading manufacturer of audio/video technologies for broadcast, live production and B2B applications, highlighted by the CineAlta™ 4K cameras, SXRD™ 4K digital projectors, XDCAM line of tapeless technologies and a range of A/V professional products and accessories.

Contacts

Netsertive
Loren Shumate, 800-940-4351
lshumate@netsertive.com
or
PAN Communications
Britt Gottlieb, 617-502-4300
netsertive@pancomm.com

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Release Summary

Netsertive today announced that Sony launched a digital marketing program powered by Netsertive for its partner network starting with its CIS Diamond Dealers.

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