BUTTERFINGER® Butts into Awards Season with Special Commentators Samantha Bee and Jason Jones Reporting Live-ish from Coast-to-Coast

-- The Comedic Duo to Bring a Dose of Butterfinger to Awards Coverage --

GLENDALE, Calif.--()--The brand known for its irreverent sense of humor and crispety, crunchety, peanut-buttery delicious candy is shaking up awards season by bringing what’s truly needed to the red carpet season – a dose of BUTTERFINGER®. From the heart of Tinseltown and beyond, Butterfinger is partnering with comedians and real-life spouses Samantha Bee and Jason Jones of “The Daily Show” to bring fans exclusive, on-the-ground, behind-the-scenes coverage. With this dynamic comedic duo, Butterfinger will aim to “butt into” the events and fanfare surrounding Hollywood’s biggest season in order to inject a bit of deliciousness and unexpected fun.

“Who cares about the gold statues when you can run around town taking pictures of people with a Butterfinger Peanut Butter Cup?”

Armed with a supply of BUTTERFINGER® Peanut Butter Cups, which take the classic peanut butter and chocolate combination to a whole new level of smooth and crunchy, the intrepid duo will canvas the streets of New York and Los Angeles to uncover the behind-the-scenes stories of awards season. Consumers can join in the fun beginning February 11 by following the action at ButterfingerCups.com as well as Facebook.com/Butterfinger and Twitter.com/Butterfinger.

“We want to show how a dose of Butterfinger can make any situation unexpectedly fun,” said Butterfinger brand manager Fabiola del Rio. Building off a big selfie moment during last year’s Hollywood awards season, Butterfinger aims to take it a step further this year by introducing a new kind of selfie: the ‘Belfie’, or Butterfinger Selfie.

“We're excited to partner with Butterfinger on this project because quite honestly nobody "butts in" better than we do,” said Samantha Bee. “Who cares about the gold statues when you can run around town taking pictures of people with a Butterfinger Peanut Butter Cup?”

Noted Jason Jones: “It was a no-brainer to do this project. Especially since I'm 99 percent sure we're getting paid in Butterfinger Cups. Well, that's what Sam told me anyway, and I'm comfortable with that.”

In addition, Bee and Jones are also in the midst of developing a new TBS comedy series that they will produce, and which Jones will star in.

Butterfinger Peanut Butter Cups

Butterfinger Peanut Butter Cups debuted last year in a 30-second spot at the Big Game and continues to be a huge hit with consumers. Featuring a smooth, peanut-buttery filling with just the right amount of Butterfinger crunchy pieces mixed in, and rich milk chocolate. The single-size 1.5oz.-package offers two cups and retails for $0.89-$1.19 (MSRP). The 3oz.-share pack includes four cups at $1.69-$1.89 (MSRP).

About BUTTERFINGER

BUTTERFINGER is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a BUTTERFINGER. In 2013, BUTTERFINGER marked its “90ish” anniversary, as the candy bar originally invented by Chicago’s Curtiss Candy Company was believed to have been promoted as early as 1923 (before it ultimately was sold to Nestlé in 1990). Keep up with the latest news about BUTTERFINGER at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/Butterfinger.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ® and NESCAFÉ CLASICO ™, BUITONI®, SKINNY COW®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, WONKA® and DIGIORNO®. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Contacts

Team N for BUTTERFINGER
Jessica del Mundo, 213-623-4772
jdelmundo@team-n.net

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