Ambitious Family Road Trip for Charity Earns Asylum Public Relations the Ragan’s PR Daily 2014 Media Relations Award for Best PR Innovation

PHOENIX--()--While many families would cringe at the idea of using a vacation to drive cross-country and do household chores for complete strangers, that is exactly how the Murset family spent its summer vacation this year. The idea for the ambitious charity trip was generated by My Job Chart, a free chore app for families, and supported by media coverage secured by Asylum Public Relations. Local and national television and radio stations, newspapers and online media outlets covered the family’s generous charity work, resulting in Asylum Public Relations being honored with the Ragan’s PR Daily 2014 Media Relations Award for Best PR Innovation.

“Despite many changes in our schedule and the numerous time zone challenges, Asylum PR really took our family adventure to another level”

Invented by My Job Chart CEO/Founder and father of six Gregg Murset, the app allows parents to create and assign chores to their children through a website portal or app. Parents give each chore a point value. When a child has completed a chore, he or she signs into the account and marks it completed. Parents then receive an email or text message notifying them that the work has been done. Once enough points are earned, children can cash them in for a prize. Parents can choose what that prize will be and points can be spent, saved or shared. Spending points might earn a child a new bike or a family camping trip. Saving points would result in a dollar amount being deposited into a savings account, and sharing points allows children to donate a dollar amount to a charity of their choice.

It was the sharing feature in My Job Chart that inspired the summer of 2014 Work Across America tour. Through partnerships with charities, including Ronald McDonald House, the National MPS Society, Cookies for Kid’s Cancer, the Leukemia & Lymphoma Society, and Folds of Honor, families in need of a helping hand were located in each city on the tour and times were arranged for the Murset family to do chores at their homes. In each city, Asylum Public Relations arranged for media to tell the story of how a family of eight from Phoenix, Arizona was traveling more than 6,000 miles over summer vacation to lend a helping hand to families in need. Media coverage highlighted stories of children battling cancer or incurable genetic diseases to help inspire other families to volunteer and raise money for treatments.

By the end of the Work Across America Tour, the Murset family completed 332 chores, drove 6,511 miles, stopped in 25 cities and talked to reporters for more than 63 interviews. The results included segments on Fox & Friends, Fox News’ America’s News HQ show and an Associated Press video interview that aired in local markets across the country. An Associated Press print story also ran in newspapers across the U.S. and Canada. Other highlights from the Tour include a story on Ellen.com, a story on People magazine’s website, Good Morning America and ABCNews.com.

“Despite many changes in our schedule and the numerous time zone challenges, Asylum PR really took our family adventure to another level,” said Murset. “My family simply wanted to help other families on our summer trip to show them that help can come from anywhere. Because of the fantastic work by the Asylum team, that message was spread throughout the world. I never dreamt that we would be recognized walking down the street in New York or get messages from families in Australia, Great Britain and Canada expressing how my family inspired them. That’s the power of good PR."

About Asylum Public Relations

Asylum takes a no-holds-barred approach to public relations and frequently succeeds where others have failed because of the agency’s aggressive, persistent and inventive personality. Asylum specializes in turning the obscure unknown into the next big household name by helping build brand credibility through strategic media relation campaigns. To learn more, visit www.asylumpr.com.

Contacts

Asylum PR
Jason Ovitt, 480-264-5133
jovitt@asylumpr.com