Quality Traffic and Global Reach Lead Motive Interactive to a Top 3 Ranking for Mobile Ad Networks in 2014

SAN DIEGO--()--Digital marketing veteran, Motive Interactive, is growing fast and securing its place in the competitive mobile advertising ecosystem. Motive nabbed the #3 spot, following only Twitter and Google on TUNE’s Top 25 Mobile Advertising Partners list. The list was compiled by analyzing more than 500 MobileAppTracking integrated partners and generated scores based on three equally weighted factors: Revenue Per Install, Install Volume, and Client Adoption.

“I have confidence in our ability to have a positive impact on the mobile advertising industry and faith in my team’s ability to surpass our clients’ high expectations to a secure impressive ROI”

Motive Interactive has spent the past few years reinventing its business. The company, a leading digital marketing firm since 2004, made the decision to transition into mobile advertising in 2010, a time when Mobile marketing was just being defined. In addition, Brendan Smith, Founder and CEO of Motive Interactive, has focused on innovation and reinvention by initiating a corporate rebrand with a renewed mission and set of values, recruited talented individuals, and developed integral technology. Most importantly, Motive’s uncompromising integrity and passion for its clients led to over 300% growth in the past few years. The organization’s keen eye for delivering new product lines, its history of success in domestic and international digital advertising, and its ability to adapt to the ever changing and fast-growing mobile advertising space are key reasons for its rapid growth rate and success.

“I have confidence in our ability to have a positive impact on the mobile advertising industry and faith in my team’s ability to surpass our clients’ high expectations to a secure impressive ROI,” relayed Brendan Smith, Motive’s CEO.

The transition into Mobile Advertising has paid off for Motive Interactive. Today, Motive is a leading Mobile Performance Marketing network providing user acquisition for some of the top Apps with clients that span the globe. Motive’s jump from the number 11 ranked advertising partner to an impressive number 3 behind Twitter and Google is a result of sending millions of quality installs a month to over 300 different apps on all operating systems across some of the most competitive verticals including: Games, Music Streaming, Ridesharing, Entertainment, Travel, Health/Fitness, and Shopping.

Motive’s impact on the industry has not gone unnoticed. Peter Hamilton, CEO and Partner of TUNE, stated that, “it’s been exciting to witness the significant growth Motive has experienced since integrating with MobileAppTracking in 2011.”

About Motive Interactive:

Motive Interactive is a performance-based global mobile ad network that represents brands across numerous verticals with a focus on user acquisition for mobile apps. Motive remains a privately held firm with its technical, marketing, and sales operations in San Diego, California. Motive provides mobile marketing services for many of the leading app companies across the globe. Motive develops and markets technologies, strategies, and services that have been defining digital marketing since 2004. A commitment to quality and dedication to clients’ success defines its operating philosophy.

More information can be found at www.MotiveInteractive.com. Follow on Twitter @motive.

Contacts

Motive Interactive
Elyse Cornett, 858-677-0792 ex. 115
bizdev@motiveinteractive.com

Release Summary

Motive Interactive, a global performance-based mobile ad network, was named #3 to the Top 25 Advertising Partners list by TUNE.

Motive Interactive