Smack CEO Steps Down, New Chairman Appointed

Former COO of Body Glove Licensee and Adidas Brand Marketing Director to Head the Board

TORRANCE, Calif.--()--Smack Sportswear (OTCBB: SMAK), the leading brand of custom designed athletic apparel (primarily focused on volleyball), today announced the appointment of Christopher Jenks as the Chairman of the Board, as well as the resignation of Smack CEO Bill Sigler.

“I’ve helped Smack become one of the top volleyball brands in the U.S., but feel now is the time to step aside and let others manage the significant growth we expect over the next few years”

Mr. Sigler founded Smack Sportswear on the sands of Manhattan Beach, CA in 1994, and has been Smack’s CEO since inception. Mr. Sigler will remain as a Board member, and will partner with Smack (as an independent distributor) to the hundreds of clubs and schools he has personally serviced over the last 20 years. “I’ve helped Smack become one of the top volleyball brands in the U.S., but feel now is the time to step aside and let others manage the significant growth we expect over the next few years,” stated Sigler.

Also of significance is the appointment of Christopher Jenks as the Chairman of the Board. Mr. Jenks has a lengthy resume in the sporting goods/apparel industry. Chris, who earned his MBA from UCLA, and undergraduate degree from Notre Dame, is currently the Chief Marketing Officer for Epic Sports Products, Inc., a global sporting goods manufacturing and marketing company. With over 25 years in the sporting goods industry, Chris has marketing and operating experience with several world class brands including Adidas, Sports Specialties (a division of Nike), Body Glove, and YKK. From 2003 to 2009, Chris was COO of BG Partners, Body Glove’s US softgoods (apparel, footwear, bags, related accessories) licensing arm. Prior to Body Glove, Chris was Director of Brand Marketing at Adidas America, responsible for all consumer communications. He was also the Director of Marketing for Agron, Inc., the US licensee of Adidas accessories. “Volleyball is my passion, and I believe I can play a significant role in growing Smack’s revenues and profits in the near future,” stated Jenks.

About Smack Sportswear

Founded in 1994 on the sands of Manhattan Beach, CA, Smack Sportswear is a leading brand of custom apparel (primarily focused on volleyball). Many of Smack’s garments are designed and tested by Olympians and top pros. From sublimation to in-house cut/sew, Smack makes innovative apparel with broad appeal. This winter, Smack will launch an online uniform builder, allowing teams to design and order their custom uniforms online. For more information, visit www.SmackSportswear.com, Facebook.com/SmackSportswear, Instagram, and Twitter: @SmackSportswear.

** Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

Contacts

Smack Sportswear
Tom Mercer – President
425-654-5191

Website

Release Summary

Smack CEO steps down after 20 years - New Chairman appointed who has 25 years of operations, marketing, and sales experience in sporting goods industry.

Smack Sportswear