Synygy Recognized by Ventana Research for Leadership in Operational Innovation in Sales Channel Performance Management

CHESTER, Pa.--()--Synygy, a global provider of sales performance management as a service, announced today that the company and Synygy client GE were named Leaders in Operational Innovation in this year’s Ventana Research Technology Leadership Awards.

“Our long-standing relationship with GE, as with so many of our clients, is truly a partnership with a shared mission of continuous improvement. To be able to work so closely with them to fundamentally transform their channel management processes and to achieve such impressive business outcomes is very satisfying.”

The Leadership Awards celebrate the accomplishments of organizations and individuals in innovating or enhancing the productivity and outcomes of business processes. GE, which utilizes Synygy’s sales performance management services, was recognized for actions that improved sales channel performance and created more agile sales operations by enabling:

  • Channel leadership to quickly identify and analyze global partner performance
  • Data-driven decision support to assess risk and enable better channel decisions
  • Transparency into partners supporting more efficient channel management

“We are honored to receive this dual recognition with our client,” said Synygy president Scott Cawood. “Our long-standing relationship with GE, as with so many of our clients, is truly a partnership with a shared mission of continuous improvement. To be able to work so closely with them to fundamentally transform their channel management processes and to achieve such impressive business outcomes is very satisfying.”

The Ventana Research Leadership Awards, presented annually, identify and recognize pioneering individuals and businesses around the world that are using technologies and applying best practices to provide the best possible outcomes in productivity, performance, and support of an organization’s goals and objectives.

“We should also recognize Optymyze, our platform as a service partner,” continued Cawood. “Optymyze SPM Cloud is the enabling technology that allows Synygy to deliver sales performance management as a service.”

About Synygy

Synygy provides sales performance management as a service that enables sales organizations to rapidly adapt to changes in strategy, markets, and priorities. Through a combination of business process outsourcing and cloud technologies, Synygy delivers SPM-as-a-Service solutions that make change a simple and routine part of sales incentive compensation management, sales operations management, and sales performance management.

Release Summary

Synygy, sales performance management service provider, announced the company and client GE were named Leaders in Operational Innovation in this year’s Ventana Research Technology Leadership Awards.