Omni Hotels & Resorts Named Top Luxury Hotel Brand by Harris Poll EquiTrend®

Omni Recognized for Offering Unique Customer Experiences and Strong Emotional Preference

DALLAS--()--Omni Hotels & Resorts was named the Luxury Hotel Brand of the Year in the 2014 Harris Poll EquiTrend® study conducted by Harris Interactive. Omni also received the top ranking in 2011. The annual study measures consumer brands and their “Brand Equity” ratings driven by Familiarity, Quality and Purchase Consideration. This year’s study was conducted online among 41,806 U.S. consumers from Jan. 3 through Jan. 31, 2014. More than 1,500 brands were rated across 170 different categories.

“It is an honor to be named the top Luxury Hotel Brand of the Year”

“It is an honor to be named the top Luxury Hotel Brand of the Year,” said Mike Deitemeyer, president for Omni Hotels & Resorts. “Our associates provide a rich experience for our guests with an unmatched level of personalized service, creating exceptional environments that showcase each of our destinations in an authentic manner.”

The study results found that Omni posted significant improvements in equity over the past three years. The luxury hotel brand showed steady gains on the Purchase Consideration metric over the past ten years, and a rebound in Familiarity and Quality scores helped drive the brand to the top ranking. According to the study, travel brands that offer unique customer experiences continue to be brands of choice. Omni’s service, properties, offerings and initiatives all focus on creating authentic guest experiences.

Omni enriches the guest experience through its unparalleled service, as well as many signature offerings and initiatives such as:

  • Local Color: Omni properties serve a focal point of their city. The design, décor, food and beverage, services and amenities all stem from and become reflective of the city they inhabit. Each Omni is unique to its market and offers something distinct for its guests.
  • Select Guest: Omni’s Select Guest loyalty program delivers more value as a benefits-based offering. Luxury hotel guests look for exceptional, personalized experiences, and Select Guest focuses on a heightened level of service based on individual preferences.
  • Culinary: Each property offers award-winning food and beverage experiences that rank among the best in the country and receive recognition from leading food, travel and lifestyle publications. Popular brand offerings such as “Flavors of the World” and the “Classic Cocktails” menu re-define culinary excellence and offer guests a taste of originality.

For additional information, please visit omnihotels.com or call 1-800-The-Omni. Travelers or media can also follow Omni Hotels & Resorts at www.Facebook.com/OmniHotels and Twitter.com/OmniHotels.

About Omni Hotels & Resorts

Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With over 20 world-class golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications. To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni.

Harris Poll EquiTrend® Methodology

A sample of 41,806 U.S. consumers ages 15 and over were surveyed online from January 3 through January 31, 2014 and the survey took an average of 30 minutes to complete. The total number of brands rated was 1,531. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand’s overall strength. A brand’s Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands.

Contacts

Omni Hotels & Resorts
Media Contact:
Zack Frizzell, 214-960-4136
zack@ldwwgroup.com
or
Omni Contact:
Molly Phillips, 972-871-5581
molly.phillips@omnihotels.com

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Release Summary

Omni Hotels & Resorts was named the Luxury Hotel Brand of the Year in the 2014 Harris Poll EquiTrend® study conducted by Harris Interactive.