Signiant Media Shuttle Helps Smoke & Mirrors Accelerate Movement of Large Media Files, Streamline Workflows

Global visual effects and post-production company drives efficiencies using Media Shuttle

IBC2014

BURLINGTON, Mass.--()--Signiant, the market leader in intelligent file movement software, today announced that Smoke & Mirrors, a leading visual effects and post production company, is utilizing Signiant’s Media Shuttle™ hybrid SaaS file transfer solution to move large media files quickly, efficiently and securely among more than 1,000 customer, partner and internal users.

“We’re actually encouraging users to use Media Shuttle for everything – smaller files all the way up to full TV commercial campaigns – because it’s so efficient”

Using the Signiant platform, Smoke & Mirrors now moves large files several times faster than it did before when using FTP technologies. The speed and reliability of the Signiant transfers has also enabled the company to cut back on shipping content physically on CDs and media drives and establish more streamlined, efficient workflows, according to Adam Jakubowski, technical operations manager at Smoke & Mirrors.

“Media Shuttle has helped us be more flexible in our own processes – to work much quicker to meet clients’ deadlines and avoid situations where content may not reach its destination at all,” Jakubowski said. “Whenever we talk with people on the frontlines – customers, partners and our own staff – there’s always more of a comfort level now that we’re sending media files over Media Shuttle. Plus, it’s given us more visibility into the volumes of content that are moving through the system.”

Smoke & Mirrors now moves most of its media files using Media Shuttle, sharing content with media professionals who need to review content in various stages of development. File sizes moved over the system range from just a few MB for small audio files to more than 100 GB for larger, extended rich media content.

“We’re actually encouraging users to use Media Shuttle for everything – smaller files all the way up to full TV commercial campaigns – because it’s so efficient,” Jakubowski said.

In the first seven months of active usage, Smoke & Mirrors moved more than 30 TB of content, averaging nearly 1,000 transfers a month and 5 GB per transmission.

“Having access to Media Shuttle has helped Smoke & Mirrors meet a number of deadlines and accelerate the pace of certain projects at strategic times,” Jakubowski said. On one job, a creative agency partner in New York projected that it would take a 280 GB batch of content 24 hours to arrive at the Smoke & Mirrors Shanghai office via FTP. Smoke & Mirrors equipped the partner with a Media Shuttle portal, and the same content moved in a third of the time.

“Smoke & Mirrors provides a perfect example for how Signiant Media Shuttle’s fast, reliable and secure technologies can drive significant improvements in various media workflows,” said Margaret Craig, CEO at Signiant. “We’re thrilled with the results Smoke & Mirrors has been able to achieve, and we look forward to continuing to help them and others in the industry improve efficiency and accomplish their business goals.”

To learn more about Signiant’s Media Shuttle and its work with Smoke & Mirrors, visit Signiant at IBC at Booth #14.L08.

About Signiant

Signiant’s intelligent file movement software helps the world’s top content creators and distributors ensure fast, secure delivery of large files over public and private networks. Built on Signiant’s patented technology, the company’s on-premises software and SaaS solutions move petabytes of high-value data every day between users, applications and systems with proven ease. www.signiant.com

About Smoke & Mirrors

Smoke & Mirrors is a highly creative and dedicated visual effects and full service post production company, providing international excellence, innovation and expertise for the advertising, film and music industries. Established in 1995 as the original post boutique, Smoke & Mirrors has since consistently delivered exciting, visually stimulating and contemporary work. www.smoke-mirrors.com

Contacts

Media Contacts:
Signiant
Katie Staveley, +1 781 221 4030
VP of Marketing
kstaveley@signiant.com
or
PAN Communications
Ariel Burch, +1 617-502-4300
Signiant@pancomm.com