Nationwide Sports Pub Offers Consumers Juicy Promotion to Kick Off Football Season

Tilted Kilt Launches Big Arse Burger Bowl Challenge

TEMPE, Ariz.--()--While the nation’s favorite NFL and College teams will be battling it out on the field this fall to show who’s best, Tilted Kilt Pub & Eatery, a sports bar that pays homage to the old public houses of America, England, Scotland and Ireland, has launched its own competition with the introduction of one of its biggest promotions to date, The Big Arse Burger Bowl Challenge.

“We are excited about The Big Arse Burger Bowl Challenge as it is a fun and innovative way to engage both our guests and vendors”

The 13-week promotion, which is slated to run through November 2, features a menu of eight authentic burgers that were created by the restaurant’s beer and liquor vendors. When guests order off the menu, they get the opportunity to visit the Tilted Kilt website to vote for their favorite. The burgers were also created to pair with a specific beer or cocktail creating an overall great dining experience for the guest. The winning burger and paired beer/cocktail will be featured on Tilted Kilt’s menu for the next year. The menu includes the following burgers:

The Banger – Topped with sweet & spicy sausage, Dewar’s caramelized onions, cheddar cheese, lettuce, tomato and mayo.

The Shanty – Topped with our savory cottage pie mix of seasoned ground beef, carrots, peas and mushroom gravy, french fries and cheddar cheese.

THE S.O.B. (South of the Border) – Topped with grilled green chilies, pepper jack cheese, Maestro Dobel Tequila habañero salsa and habañero tequila cream cheese.

The Bad Arse BBQ – Topped with pulled pork tossed in a delicious Bulleit Bourbon BBQ sauce, cheddar cheese, coleslaw, lettuce and tomato.

The Celtic – Topped with a corned beef, Kilbeggan Irish Whiskey glaze, cheddar cheese, crispy potato chips, Kilbeggan caramelized onions and aioli.

Tilted Caprese – Topped with fresh mozzarella cheese, spinach, tomato, red onion, a Stella Artois balsamic reduction and basil pesto mayo.

Wicked Boston – Topped with American cheese, crispy maple pepper bacon, Samuel Adams Boston Lager caramelized onion relish and secret sauce, lettuce and tomato.

The F.A.B. (Fried Awesome Burger) – A deep fried burger topped with cheddar cheese, crispy Applewood bacon, lettuce, tomato, onion and Kilt Burner mayo.

“We are excited about The Big Arse Burger Bowl Challenge as it is a fun and innovative way to engage both our guests and vendors,” said Kristin Cronhardt, Vice-President Marketing of the Tilted Kilt. “Guests get the opportunity to vote not only with their stomachs, but also with their online voice.”

In addition to the voting, the promotion features interactive online activities, including the humorous Burger Personality Quiz so consumers can find out which type of burger they are, as well as the #TKBABF photo challenge, which encourages guests to share a creative photo of them enjoying their favorite Big Arse Burger via #TKBABF. The Big Arse Burger Bowl Challenge microsite on the Tilted Kilt website features a live feed of the photos.

For more information on Tilted Kilt, visit http://www.tiltedkilt.com/.

About Tilted Kilt

Currently with 94 open units in the U.S. and Canada and 20 in development, the Tilted Kilt is known as “The Best Looking Sports Pub You’ve Ever Seen.” It is uniquely different than other sports bars because of its theme that combines Celtic décor, humorous and slightly bawdy limericks and sexy cast members with great food, drinks and a fun entertaining atmosphere. The original restaurant concept was developed in the Rio Hotel in Las Vegas in 2003. For more information, go to www.tiltedkilt.com.

Contacts

Fishman Public Relations
Stacy Rubenstein, 847-945-1300
srubenstein@fishmanpr.com

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Release Summary

Tilted Kilt kicks off the 2014 NFL season with a burger challenge. Promotion also features interactive online activities.